Pou is a virtual pet game. It features a rounded, triangular alien character whose default color is brown. In the game the character can be fed, cleaned, exercised, suited, and put to sleep. There are also mini games within the app and coins can be earned to purchase costumes, decorations, and modifications of the game environment by playing the mini game or by reaching the achievements.

It can also interact with other Pous by visiting them when the game is connected to the internet or play games with other Pous as opponent via selected mini games which as Pou-vs-Pou (PvP) capability the game connectivity is either Wi-Fi, Bluetooth, or even via Internet. It has user account in order to save and back-up the game progress state, in case the device is cleared.